| Young
Farmer Profile
Young NY Apple Grower
Focuses on European Markets
At
age 30, Helene Dembroski of Plattekill, N.Y. is
already managing an Empire overseas! No, Helene is not interested
in nation-building or international diplomacy. She’s in the
business of exporting Empire apples. Back in the 1980s,
the Dembroski family, which owns and operates Dembroski Orchards,
Inc., contracted with a Canadian company for the export of McIntosh
apples to the United Kingdom. On one occasion, when the supply of
Macs ran low, the Dembroskis replaced an order with Empires (a cross
between Macs and Red Delicious). The family’s international
broker tried the Empires and loved them, thus taking the first step
toward making the British “Empire” what it is today!
Of
course, the Dembroski business is about a lot more than Empire apples.
The enterprise produces approximately 250,000 bushels of 12 apple
varieties annually on the family’s 310 acres, and more than
1.1 million pounds of Dembroski’s Empire apples are shipped
to the UK each year. Helene Dembroski runs the packinghouse, where
she manages a staff of 30, and also takes care of administrative
chores. Financial Partner selected Helene Dembroski as its featured
young farmer because of her intense involvement in international
markets (the theme of our cover story) as well as her commitment
to New York agriculture (see box).
Meeting
Standards Helene notes that marketing to the UK has “dramatically
raised the level of everything we do.” A lot of this has to
with the fact that Dembroski Orchards must meet the standards of
the Euro Retailer Produce Working Group, or “Eurep- Gap.”
This is an international trade association that defines retail standards
in Europe. In effect, Eurep-Gap is a certification process that
defines best practices for the production of horticultural products
marketed in Europe (e.g., for fruits, vegetables, potatoes, salads,
cut flowers, nursery stock, etc.). Helene notes, “We jump
through hoops to ensure that our products meet their standards,
but, remarkably, it helps ensure that we get a higher return, even
after shipping costs.”
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